The Tablet is the leading international Catholic weekly. It was founded in 1840 and is the second-oldest weekly in the English language. It has a unique relationship with its readers, a loyal subscriber base and a growing global online presence.
We are looking for a new Subscriptions Manager to help The Tablet consolidate its position in the market and to reach new audiences in the UK, Ireland and across the world.
We are looking for a highly organised individual to coordinate our systems and processes for journal subscriptions and provide high level customer service to institutions, individuals and agents. We offer hybrid working options with flexible
working hours available. The Tablet offices are based in Hammersmith, London.
The successful individual will manage the workload of a small Subscriptions team, reporting into the CEO, initiating subscription acquisitions and driving exponential growth in subscriber numbers internationally as well as working on renewal and lapsed programmes over a family of titles, to achieve targeted subscriber levels on each product; secure greater market share and drive online engagement. Retention of the existing subscriber base is an important part of this role, and you will work closely with the subscription bureau to ensure renewal rates are maximised.
You will be responsible for the budgets of each of the brands, ensuring that the KPIs are reached.
Key requirements of the role:
• Manage the activities during the annual subscriptions renewal cycle and liaise with subscriptions agents over customer orders, payments and delivery.
• Work closely with external partners and the subscription agency on key systems including the subscriptions database and content hosting platform for online access to journal content
• Deliver customer support and work across the wider teams and technical support suppliers to resolve problems /questions raised by our subscribers and partners
• Review prices and manage price increases
• Drive subscriber acquisition, and engagement performance
• Measure and review performance within key ROI and KPI criteria to increase lead generation, conversion, and retention rates
• Create compelling, needs-based campaigns that articulate the value of our brands and the brand propositions, working within brand guidelines
• Use multi-channel media, including on and offline
• Ensure subscriptions are represented across all the relevant platforms including in Journal; events; webinars and webpages
• Educated to Degree level or equivalent significant experience in a similar role
• A qualified marketing professional with a proven track record in direct marketing
• Experience of working within a measured environment, ideally within publishing, where you will have gained experience in marketing paid subscription products
• Excellent numerical skills and attention to detail
• An affinity for problem-solving and analytical thinking
• Systems experience across a range of applications and databases
• Customer Service skills – good communication skills both written and verbal
• Good knowledge of Excel and handling complex data
• Ability to multi-task and manage priorities
• Experience of handling payments and working with financial spreadsheets
• Personal skills, which will enable you to establish strong relations with our external partners; subscription agents, our technical support suppliers
• Strong analytical skills and use of excel/data packages, at an intermediate level
• Excellent understanding of database structure
• Understanding of web analytics (Webtrends, Google Analytics or equivalent
• Campaign management and digital marketing experience in B2C subscriptions media space
Salary: on application and based on experience
Please apply via email with CV and covering letter to Pippa Lee – firstname.lastname@example.org
The Tablet Publishing Company is an equal opportunities employer – we welcome and encourage candidates from a diverse range of backgrounds. Benefits include flexible working hours, hybrid working, and 22 days’ holiday a year (excluding bank holidays).
Closing date: Friday 1 July 2022